MobileAction Blog https://www.mobileaction.co/blog/ ASO & Mobile App Marketing Resources Mon, 07 Aug 2023 08:43:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.3 https://www.mobileaction.co/blog/wp-content/uploads/2020/05/favicon-1.png MobileAction Blog https://www.mobileaction.co/blog/ 32 32 Your App, Their Way: Mobile App Personalization Explained https://www.mobileaction.co/blog/app-strategy/your-app-their-way-mobile-app-personalization-explained/ https://www.mobileaction.co/blog/app-strategy/your-app-their-way-mobile-app-personalization-explained/#respond Fri, 04 Aug 2023 14:22:17 +0000 https://www.mobileaction.co/blog/?p=19198 Personalization has been a popular marketing trend for some time now, and it is not simply used in emails or on websites. Now it is one of the key elements of the mobile app industry because, when we consider the growth in the mobile app market, it was not unexpected that personalization and mobile apps […]

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]]> https://www.mobileaction.co/blog/app-strategy/your-app-their-way-mobile-app-personalization-explained/feed/ 0 Tap Into World Cup Fever to Boost Your Downloads With In-App Events and Promotional Content https://www.mobileaction.co/blog/mobile-advertising/tap-into-world-cup-fever-to-boost-your-downloads-with-in-app-events-and-promotional-content/ https://www.mobileaction.co/blog/mobile-advertising/tap-into-world-cup-fever-to-boost-your-downloads-with-in-app-events-and-promotional-content/#respond Thu, 03 Aug 2023 18:53:27 +0000 https://www.mobileaction.co/blog/?p=19187 With the knockout stage of the 2023 FIFA Women’s World Cup set to begin on August 5th, it’s a good time to think about how mobile marketers are leveraging attention on the event to boost their own apps. We’ve previously discussed in-depth how to make the most of events with hyper-contextual advertising on mobile, and […]

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]]> https://www.mobileaction.co/blog/mobile-advertising/tap-into-world-cup-fever-to-boost-your-downloads-with-in-app-events-and-promotional-content/feed/ 0 Create New Ads in Seconds With AdCreative Studio’s Voice Over https://www.mobileaction.co/blog/product/new-feature/create-new-ads-in-seconds-with-adcreative-studios-voice-over/ https://www.mobileaction.co/blog/product/new-feature/create-new-ads-in-seconds-with-adcreative-studios-voice-over/#respond Wed, 02 Aug 2023 19:24:24 +0000 https://www.mobileaction.co/blog/?p=19178 Ad creatives are one of the most important ways to tell your story. They’re often the first impression someone has of your app and give you an opportunity to explain your offering to a potential customer. There are many ways to reach users, but mobile video ads are one of the most effective and common […]

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]]> https://www.mobileaction.co/blog/product/new-feature/create-new-ads-in-seconds-with-adcreative-studios-voice-over/feed/ 0 Mobile App Monetization: Top 13 Ways to Maximize Your Revenue https://www.mobileaction.co/blog/app-strategy/mobile-app-monetization/ https://www.mobileaction.co/blog/app-strategy/mobile-app-monetization/#respond Tue, 01 Aug 2023 10:48:42 +0000 https://www.mobileaction.co/blog/?p=19171 Today, mobile apps make the world go around. We do everything via mobile apps, calling a taxi, going on a date, ordering food, playing games, learning languages, catching up with the most viral videos, and many more. On top of that, according to statistics, 95% of the apps are free of charge, which means we […]

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]]> https://www.mobileaction.co/blog/app-strategy/mobile-app-monetization/feed/ 0 From AI to Candy Crush, Barbie’s Taking Over Mobile Advertising https://www.mobileaction.co/blog/mobile-advertising/from-ai-to-candy-crush-barbies-taking-over-mobile-advertising/ https://www.mobileaction.co/blog/mobile-advertising/from-ai-to-candy-crush-barbies-taking-over-mobile-advertising/#respond Fri, 28 Jul 2023 15:52:52 +0000 https://www.mobileaction.co/blog/?p=19153 Barbenheimer mania overtook cineplexes to close out July, with Barbie alone grossing well over over $500 million worldwide at the boxoffice in its first week of release. The film’s ubiquity is such that it’s no surprise that Barbie’s impact can be seen in mobile advertising, but what are some of the insights examples you can […]

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]]> https://www.mobileaction.co/blog/mobile-advertising/from-ai-to-candy-crush-barbies-taking-over-mobile-advertising/feed/ 0 UA Tips From the Top 10 Mobile Gaming Advertisers https://www.mobileaction.co/blog/mobile-advertising/ua-tips-from-the-top-10-mobile-gaming-advertisers/ https://www.mobileaction.co/blog/mobile-advertising/ua-tips-from-the-top-10-mobile-gaming-advertisers/#respond Fri, 28 Jul 2023 02:05:08 +0000 https://www.mobileaction.co/blog/?p=19135 We’ve talked about how crafting and distributing the best mobile ad for your UA campaign is a tall order. Now let’s take a closer look at the top 10 mobile gaming advertisers to see what insights we can uncover from how they run their campaigns. The first thing that stands out amongst these advertisers is […]

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]]> https://www.mobileaction.co/blog/mobile-advertising/ua-tips-from-the-top-10-mobile-gaming-advertisers/feed/ 0 Videos, DSPs, and the Importance of Ad Net Distributions for Mobile UA https://www.mobileaction.co/blog/mobile-advertising/videos-dsps-and-the-importance-of-ad-net-distributions-for-mobile-ua/ https://www.mobileaction.co/blog/mobile-advertising/videos-dsps-and-the-importance-of-ad-net-distributions-for-mobile-ua/#respond Thu, 27 Jul 2023 19:54:15 +0000 https://www.mobileaction.co/blog/?p=19116 Crafting the best mobile ad for your UA campaign is a tall order. You have to combine the right value proposition, messaging, media type, format size, and visual design to distribute through an ad network aiming for a subset of your users that will best respond to that particular ad creative. And that’s without considering […]

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]]> https://www.mobileaction.co/blog/mobile-advertising/videos-dsps-and-the-importance-of-ad-net-distributions-for-mobile-ua/feed/ 0 Unlock New Ad Insights With Google App Campaign Intelligence https://www.mobileaction.co/blog/product/new-feature/google-app-campaign-intelligence/ https://www.mobileaction.co/blog/product/new-feature/google-app-campaign-intelligence/#respond Thu, 27 Jul 2023 15:21:39 +0000 https://www.mobileaction.co/blog/?p=19110 Advertising is essential when it comes to mobile UA, but it’s difficult to know how to optimize your advertising strategy unless you can get a sense of what top advertisers and competitors are up to in the industry. We already provide insights into the App Store with our Apple Search Ads Intelligence, and now MobileAction’s […]

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]]> https://www.mobileaction.co/blog/product/new-feature/google-app-campaign-intelligence/feed/ 0 Uses of AI in Mobile App Industry: Paving the Way for the Future https://www.mobileaction.co/blog/mobile-advertising/uses-of-ai-in-mobile-app-industry/ https://www.mobileaction.co/blog/mobile-advertising/uses-of-ai-in-mobile-app-industry/#respond Wed, 26 Jul 2023 12:26:45 +0000 https://www.mobileaction.co/blog/?p=19102 In general terms, AI is a field of technology designed to simulate human intelligence and provide help in problem-solving and decision-making processes. It is a technological simulation of the human mind that is created to think like humans and copy their actions. AI researchers emphasize the power of AI since it can analyze and understand […]

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]]> https://www.mobileaction.co/blog/mobile-advertising/uses-of-ai-in-mobile-app-industry/feed/ 0 Introducing the AI Keyword Generator: Revolutionizing ASO and Keyword Research https://www.mobileaction.co/blog/apple-app-store/introducing-the-ai-keyword-generator-revolutionizing-aso-and-keyword-research/ https://www.mobileaction.co/blog/apple-app-store/introducing-the-ai-keyword-generator-revolutionizing-aso-and-keyword-research/#respond Mon, 24 Jul 2023 14:49:25 +0000 https://www.mobileaction.co/blog/?p=19091 MobileAction is thrilled to announce the launch of our latest feature, the AI Keyword Generator. This latest addition to the MobileAction free to the public tools library is set to revolutionize the way you conduct keyword research and optimize your app’s discoverability in the app stores. The Importance of Keyword Research in App Store Optimization […]

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