App User Acquisition Strategy & Guide Archives

Unspooling ASO Update Strategies From the Launch of Threads

Amir Ghodrati

Jul 7, 2023

With millions of people downloading Instagram’s new Threads app this week, the latest app to launch with similar features to Twitter, it serves as...

Mobile Marketing Opportunities You Need to Act on With…

Amir Ghodrati

May 5, 2023

Bluesky is an invite-only in-beta social media network looking to enter a similar space as Twitter. While the app made news when it launched...

Seasonal App Marketing: Increase App Downloads with Super Bowl…

Elis Furtun

Feb 9, 2023

Love is in the air these days, right? The reason is simple: Valentine’s Day is getting closer every day. On the other hand, the...

How to Combine UA & ASO for Mobile Growth?

Hazel Kucuk

Mar 29, 2022

Many companies consider paid user acquisition (UA) and app store optimization (ASO) as two separate teams with separate agendas, and mostly they are unaware...

Product Page Breakdown: Casino Games

Talip Sencan

Nov 26, 2021

In real life, Casinos use some simple but extremely effective tricks to pursue people in playing more. You can’t find clocks in Casinos. No...

Black Friday 2021: User Acquisition Strategies for Shopping Apps

Talip Sencan

Nov 22, 2021

Whoever said that money can’t buy happiness simply didn’t know where to go shopping. Or when to go shopping. The answer to the second...

Best Mobile Ad Creative Practices for Survival Games

Eren Ethem

Nov 19, 2021

You probably have already heard of the South Korean series: Squid Games. It was #1 in 90 different countries on Netflix back in September....

Top 10 Advertising Finance Apps for October 2021

Talip Sencan

Nov 16, 2021

We have recently been introduced to a digital medium of exchange that is decentralized and beyond the control of governments. This emerging development ushered...