Blog

Personalization has been a popular marketing trend for some time now, and it is not simply used in emails or on websites. Now it...

With the knockout stage of the 2023 FIFA Women’s World Cup set to begin on August 5th, it’s a good time to think about...

Ad creatives are one of the most important ways to tell your story. They’re often the first impression someone has of your app and...

Today, mobile apps make the world go around. We do everything via mobile apps, calling a taxi, going on a date, ordering food, playing...

Barbenheimer mania overtook cineplexes to close out July, with Barbie alone grossing well over over $500 million worldwide at the boxoffice in its first...

We’ve talked about how crafting and distributing the best mobile ad for your UA campaign is a tall order. Now let’s take a closer...

Crafting the best mobile ad for your UA campaign is a tall order. You have to combine the right value proposition, messaging, media type,...

Advertising is essential when it comes to mobile UA, but it’s difficult to know how to optimize your advertising strategy unless you can get...